Continued Consumer Adoption Holds Answer To Success Of
Hotspots, Says ABI Research
Public Wi-Fi hotspots continue to garner the attention of a
wireless industry searching for answers and opportunities. There is
tremendous momentum building, but this should not be mistaken for
over-hype, as many players in the market are facing the reality of
commercial deployments. Though there exist business models that are
working, there continue to be areas that need improvement. Despite
these concerns, research firm ABI predicts the revenue generated by
this market has the potential to grow by as much as 121% CAAG over
the next 5 years.
Some of the issues facing the hotspot industry range from
interoperability between hotspot locations to the need for operators
and aggregators to acquire more users. "In order for this industry
to continue its growth, it has to more clearly communicate the
technology's benefits to end-users, in order to generate wide scale
adoption," explains Tim Shelton, ABI's Director of Wireless
Research.
Selling Wi-Fi services combined with cellular and other operator
offerings could help stimulate consumer interest in hotspots.
Shelton continues, "There are some terrific opportunities for
operators to start bundling services, offering consumers a more data
intensive usage model, as well as a more compelling package of
benefits and value."
ABI projects that worldwide hotspots will grow to over 160,000
locations by 2007, from approximately 28,000 in 2003. These numbers
have a potential of being higher, depending on mainstream consumer
adoption.
ABI's report, "Wi-Fi Public Hotspots: Business Case Analysis
through Deployment and Subscriber Forecasts," investigates the
market, looking at areas of growth and what pitfalls may lie ahead.
As the industry continues its land grab for premium locations and
partnership arrangements, much has to be hammered out in this
incipient market. The study explores the business case models,
subscriber trends, locations, and revenue projections for the global
Wi-Fi hotspot market. Qualitative forecasts are provided for hotspot
count, corresponding access points, subscribers, and revenue, from
2003 to 2008.
Click here for full ABI HotSpot
research!
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This Week's Wi-Fi HotSpot News:
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Constitution Marina First in Boston to Offer Wi-Fi
Connectivity to Guests |
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Constitution Marina, a premier destination port in the
heart of historic Boston Harbor, and Air11 Technology, a
leading provider of fee-based, revenue- shared Wi-Fi hotspots
to the marina, hospitality and retail industries, today
announced the availability of a public access wireless
Internet hotspot throughout Constitution Marina's Boston
facility.
In addition to its modern facilities, proximity to all of
Boston's historic attractions and spectacular location next to
the USS Constitution, the Marina now offers guests and
residents wireless, high-speed Internet access using the
ubiquitous Wi-Fi standard. Users can access the network using
any wireless-enabled laptop and/or personal digital assistant.
"A hallmark of Constitution Marina is our commitment to
provide guests leading-edge facilities and amenities," said
Tom Cox, co-owner, Constitution Marina. "The addition of a
Wi-Fi hotspot in our marina is a proof point of that
commitment and makes our marina a more compelling and fun
destination for visitors and live-aboards alike."
Click here for full Constitution Marina
Wi-Fi story!
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Rockefeller Group Telecommunications Services Providing
Wi-Fi Access at McGraw-Hill Building |
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This summer, visitors to the sunken plaza area of the
McGraw-Hill Building, located at 1221 Avenue of the Americas
in midtown Manhattan, will be able to take advantage of free
wireless internet connectivity.
Rockefeller Group Telecommunications Services (RGTS) has
made it possible for its parent company, The Rockefeller
Group, to offer free Wi-Fi access in the sunken plaza at the
Concourse level of the McGraw-Hill Building. The service is
being offered on a trial basis during the months of June,
July, and August, when The Rockefeller Group features its
outdoor summer concert series, "City Sounds."
Wi-Fi, or Wireless Fidelity, uses radio technology IEEE
802.11b to connect users to the internet, networks, and other
users (which use IEEE 802.3 or Ethernet) at speeds up to 11
Mbps without wires or cables. Wi-Fi is becoming increasingly
popular in venues such as airports, coffee shops, and hotels,
as it offers increased mobility and accessibility to patrons,
especially business travelers.
Click here for the full RGTS Wi-Fi
story!
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IPVoice Communications Concentrates on Rapidly Growing
$59 Million Wi-Fi Market |
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Rumored BellSouth $1B IP Centrex RFP as well as AT&T,
Intel and IBM Wi-Fi Joint Venture Bolster IPVoice M&A
Focused Effort to Build $100M in Revenue
IPVoice Communications, Inc. announced that since their
March 2003 M&A campaign launch, initial activity and the
corresponding results have lead IPVoice to concentrate ongoing
M&A efforts specifically on IP Centrex (bundled turnkey
IP-based voice and data) and Wi-Fi (high-speed wireless
fidelity Internet via 802.11b) opportunities. The original
March launch announcement outlined campaign intentions to
expand the IPVoice proprietary product line and to build a
$100 million dollar revenue stream over the next 18 months.
IPVoice has already acquired equity interest in two IP
Centrex opportunities and provided initial working capital
funding to both. In addition to expanding participation in the
first two IP Centrex opportunities, IPVoice is seeking
additional M&A opportunities in the IP Centrex and Wi-Fi
space. IPVoice is looking to acquire both partial and
controlling interest in IP Centrex and Wi-Fi companies with
compelling geographic or market niche customer footprint
strategies.
Click here for full IPVoice Wi-Fi
Story!
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My AvantGo Helps Mobile Users Find Local 'Hot
Spots' |
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As Wi-Fi (Wireless Fidelity) networking technology
continues to gain ground, My AvantGo has created a convenient
Hot Spot Locator channel for personal digital assistants
(PDAs) and smartphones. In addition to being able to access
more than 2,500 channels of content -- including news,
weather, sports, travel and entertainment -- My AvantGo users
can now conveniently locate the nearest "hot spot" for Wi-Fi
connectivity, simply by entering a local zip code or city. My
AvantGo users can add the free Hot Spot Locator channel to
their mobile device by visiting http://www.myavantgo.com.
"Wi-Fi is emerging as the next big thing for consumers,
promising localized wireless access," said Neil Versen, senior
director of My AvantGo at iAnywhere Solutions. "While My
AvantGo provides consumers with flexible, always available
access to information -- whether wirelessly or offline --
Wi-Fi technology delivers fast, wireless Internet access in
public places, like coffee houses and airport lounges. My
AvantGo's 8 million registered users now have a simple and
convenient way to locate their closest 'hot spots' when - and
where - they need them." The new Hot Spot Locator channel also
includes information about how Wi-Fi systems work as well as a
handy glossary of Wi-Fi-related names and acronyms.
Click here for the full My Avantgo
Wi-Fi story!
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